Elections or beauty contest?

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A few weeks ago I was in Brussels visiting a good friend. Apparently some elections were about to be held.
Later I found out it was the Belgium Federal Parliament election on June 10th. The various election posters shared a striking similarity: all politicians were photographed in a very
glamorous way. One could even suspect the candidates to be photomodels in their other lifes. Or? I mean the average politician usually looks more or less like an average man or woman. The faces on these posters certainly don’t resemble the average inhabitant of Brussels. Is this the future of democracy as we know it? Competing by beauty? Also note the poster of the Ecolo party. They seem to ignore this trend.

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